Multi-Disciplinary Designer working at the intersection of Branding, Typography and Motion / Currently Freelancing. Previously at Pentagram.
Inspired by the graceful twists of a ribbon, the font’s curves flow naturally and softly. As the letters go from their thickest to their thinnest point and back, they have a dynamic, three-dimensional quality as if they were folding in space.
The name “Serotica” embodies the sensuality of the font and stems from the elegant, almost ‘erotic’ shapes of the letters. It takes inspiration from 17th Century Venetian serifs and 18th Century Didone typefaces, but with a taller, more symmetrical and modern profile.
Serotica works best as a display font, allowing viewers to see its precise shapes and contrasting points while utilizing its tall, condensed letters to fit more words in a narrow space. It also works excellently laser cut, raised or embossed.
Hours is a label / event series in London that showcases underground electronic music and increases accessibility to nightlife for neurodivergent people. Hours aims to fuse emerging talent with established musicians in intimate venues equipped with proficient sound system.
Hours’ sound is not defined by genres - as a collective, we strive to empower voices of underrepresented communities and foster this inclusive experience for the scene without compromising on quality.
sEmoa aka Stefan Cimpeanu is an underground electronic music DJ / Producer / Live Performer. Their signature blends together house, electro, experimental, ambient and breaks in the pursuit of telling dynamic and intense stories.
Known for their affinity in arrangement, sEmoa’s productions follow the development of carefully designed sounds with unexpected pace that will shake up the dance floor.
Throughout their musical career, sEmoa has released across vinyl and digital for : STAMP Paris, Duckit Records, Podvodo, PhonicHouse1, Simbioza, Wonderground, with a wider portfolio on Bandcamp.
Website: www.semoa.xyz
I worked on (BA) Graphic Branding Identity, Class of 2023’s Graduate Show at London College of Communication, UAL.
We started by creating our course’s visual identity. We were a very diverse class interms of practices, from animation, film and 3D to illustration, UI/UX, packaging and typography. What we all have in common though is our love for branding. We based the identity on the idea of a golden thread uniting our class, thread that is present all throughout the identity and show. It also shows up in the alternative characters of the typeface used: Factor A.
The graduate exhibition embodies our class’s greatest creative concepts and incredible design work. We were in charge of gathering projects from all GBI students and designing the exhibition. We also designed merchandise, yearbook and other assets and built all component of the show.
Our exhibition was selected as the most representative from the entire University of the Arts London and we got to chance to recreate it for the New Designers Award at Business Design Centre in Angel, for the first time in our course’s history.
Design Lead: Sunita Yeomans, Joana Pereira, Sandra Djukic
Design: Darius Enache, Freckle van Kessel, Paula Gomez Picon, Ziye Corey Cai, Anu Limbu, Luana Ramos, Jiaying Song