Inspired by the graceful twists of a ribbon, the font’s curves flow naturally and softly. As the letters go from their thickest to their thinnest point and back, they have a dynamic, three-dimensional quality as if they were folding in space.

The name “Serotica” embodies the sensuality of the font and stems from the elegant, almost ‘erotic’ shapes of the letters. It takes inspiration from 17th Century Venetian serifs and 18th Century Didone typefaces, but with a taller, more symmetrical and modern profile.

Serotica works best as a display font, allowing viewers to see its precise shapes and contrasting points while utilizing its tall, condensed letters to fit more words in a narrow space. It also works excellently laser cut, raised or embossed.

Hours is a label / event series in London that showcases underground electronic music and increases accessibility to nightlife for neurodivergent people. Hours aims to fuse emerging talent with established musicians in intimate venues equipped with proficient sound system.

Hours’ sound is not defined by genres -  as a collective, we strive to empower voices of underrepresented communities and foster this inclusive experience for the scene without compromising on quality.