Information
Hugely passionate multi-disciplinary designer specialising in Branding, Typography and Motion. London-based, currently working at Pentagram, previously at Construct London.
Self-motivated, adaptable and fun-to-be-around with an entrepreneurial mindset. Experienced in designing for 3D, Events, Campaigns and Advertising, both digital and print.
BA (Hons) Graphic Branding & Identity graduate from University of the Arts London, LCC. Over 6 years of freelance experience working with a wide range of clients, from Art Directing a campaign for The World Bank to opening a fashion pop-up shop in Soho for Ellen Rock.
Very excited about arts and culture and the way they shape the world of branding. Seeking to push boundaries in my creative practice, positively contributing to how brands are perceived and by whom.
BA Graphic Branding & Identity, LCC, UAL
Guest Lecture
October 2025 – London, UK
Primer Podcast
October 2024 – London, UK
TypeThursday London
March 2024 – London, UK
Selected Press
It’s Nice That, 2025
Arab News, 2025
Wallpaper, 2025
The Guardian, 2025
BBC, 2025
CNN, 2025
Vogue Arabia, 2025
Pitchfork, 2025
Sky, 2025
NME, 2025
The Glossary, 2025
Electronic Groove, 2025
Going Places, 2025
The Gradient, 2025
Book Features
Visual Voices for Change
Fight for Kindness – ZetaFonts
Naba Library – TypeCampus
(With Samar Maakaroun, Pentagram)
November 2025 – Milan, Italy
Hoffmitz Milken Center for Typography – TypeCampus
(With Samar Maakaroun, Pentagram)
November 2025 – Pasadena, LA, US
Betterpress Studio – TypeCampus
(With Samar Maakaroun, Pentagram)
November 2025 – Rome, Italy
Department Store & Co – TypeCampus
(With Samar Maakaroun, Pentagram)
November 2025 – Derby, UK
House of Lucie Gallery – TypeCampus
(With Samar Maakaroun, Pentagram)
November 2025 – Budapest, Hungary
Melba Design Festival – TypeCampus
(With Samar Maakaroun, Pentagram)
November 2025 – Sofia, Bulgaria
Biblioteca delle Oblate – TypeCampus
(With Samar Maakaroun, Pentagram)
November 2025 – Florence, Italy
Brno Bold – TypeCampus
(With Samar Maakaroun, Pentagram)
October 2025 – Prague, Czech Republic
Bandung Design Biennale – TypeCampus
(With Samar Maakaroun, Pentagram)
October 2025 – Bandung, Indonesia
Barcelona Design Week – TypeCampus
(With Samar Maakaroun, Pentagram)
October 2025 – Barcelona, Spain
Forward Festival – TypeCampus
(With Samar Maakaroun, Pentagram)
October 2025 – Vienna, Austria
TypeCampus – Multaga Alkhat
(With Samar Maakaroun, Pentagram)
September 2025 – Putrajaya, Malaysia
Forward Festival – TypeCampus
(With Samar Maakaroun, Pentagram)
August 2025 – Berlin, Germany
TypeCampus – Multaga Alkhat
(With Samar Maakaroun, Pentagram)
August 2025 – Cairo, Egypt
UAL Graduate Exhibition
New Designers Award
London Business Design Centre
August 2023 – London, UK
BA Graphic Branding & Identity - Graduate Show
London College of Communication
July 2023 – London, UK