The central objective of the project was to design the event and advertising campaign for Ellen’s new fashion pop- up shop in Soho. The shop needed to capture the essence of her vibrant garments, accessories and paintings without overpowering them.
I started by refining Ellen’s existing logo and other brand assets. I then conceptualized and designed a series of distinctive patterns that take inspiration from Ellen’s previous works.
I also designed a range of advertising materials, including flyers, posters, business cards and event invitations (both digital and physical) that effectively convey Ellen Rock’s vibrant identity and promote the pop-up shop event.
This lively pop-up shop brought Ellen Rock’s vision to life and successfully contributed to her brand activation strategy. The event was covered by WOW Festival, Fashion Open Studio and Protein.