Licoare
Identity
Packaging
Licoare’s ambition is to provide a premium experience that appeals to both people with more refined taste and people looking to explore traditional Romanian liquors. The brand name: “Licoare” means potion or mix and it is usually used to describe essences or very powerful drinks.
These types of liquors have a big cultural significance in Romania as a traditional homemade liqueur that is often shared among friends and family during special occasions and holidays such as weddings, religious festivals, and family gatherings. The heart of the identity lies in Licoare’s deep-rooted connection to tradition and Romanian culture.
Licoare’s typography is chosen to convey both elegance and tradition. The primary typeface is set in Serotica and the secondary typeface in PP Migra.
The pattern was made to resemble the deep, oval-shaped barrels that house the fruit in their fermentation process. I also designed and rendered the bottle, following the shape of a fruit and its stone.
In line with their modern, elegant approach to Romanian heritage, I designed a line of canned cocktails that would usually be consumed in Romanian bars, a cardboard box that holds the bottle and a variety of advertisements.
The project was featured on UAL’s Graduate Showcase website: https://graduateshowcase.arts.ac.uk/ project/497938/cover