The Balearic Archipelago
Identity
Each island has its own character, from historical elegance to modernity and natural simplicity. This project aims to celebrate these distinctions while highlighting the collective beauty of the Balearics.
The project encompasses brand identity design, wayfinding systems, and advertising materials, all thoughtfully crafted to capture and convey the unique aspects of these islands. The project aims to create a cohesive yet distinct brand identity for each of the four islands.
The visual identity system for The Balearics is a harmonious symphony of colours and typography that tells the story of each island. Mallorca is known for its stunning beaches and greenery, as well as its nightlife, and historic towns. Menorca is quieter and more laid-back and is known for its clear water and sky and its prehistoric sites. Ibiza is known for its lively, bohemian nightlife and natural scenery, while Formentera is known for its natural, relaxing atmosphere.
Instead of having each of the islands’ names set in a different typeface, I tried to convey meaning through simple typographic features such as the serifs and the thinness/thickness of the letter. The font used is PP Fragment because of its 4 different character styles: Serif, Text, Glare and Sans that can convey each islands’ unique personality.
I tried to convey a sense of movement in the overarching Archipelago logo, inspired by waves that get bigger until they splash. The logo for The Balearics encompasses each island’s font, whilst being a unique typographic logo in itself.