UN.USUAL
Identity
Campaign
UN.USUAL serves as a hub for a collective of both established and emerging artists, providing them with a platform to showcase their work across diverse venues and festivals.
This project centers on creating a distinct brand identity for UN.USUAL that aligns with its unique position in the industry and emphasizes its commitment to authenticity and music as its core essence.
I have developed UN.USUAL’s identity design with the need to stand out in mind. They have a multifaceted role in the industry, not only as a booking agency but also as an event organizer and a record label.
The logo’s unusual rotation captures the essence of UN.USUAL’s unconventional approach and reflects theirparties’ funky and energetic rhythms. The typography is set in a reworked PP Neue Machina and combines boldness with approachability.
UN.USUAL’s distinctive and dynamic rebranding positions the agency as a trailblazer in the underground music scene. It led to a tighter connection with their audience, more parties and more engagement.
Finally, UN.USUAL took advantage of the rebranding’s success and organized their first in-house festival: UN.USUAL Fest.