Darius Enache

UN.USUAL


Identity
Art Direction

 UN.USUAL is a booking, events & management agency based in London and Birmingham, dedicated to fostering and promoting creative talents within the underground music scene. It serves as a hub for a collective of both established and emerging artists, providing them with a platform to showcase their work across diverse venues and festivals.

This project centers on creating a distinct brand identity for UN.USUAL that aligns with its unique position in the industry and emphasizes its commitment to authenticity and music as its core essence.

I have developed UN.USUAL’s identity design to align with its unique position in the industry and emphasize its commitment to authenticity and music as its core. They have a multifaceted role, not only as a booking agency but also as an event organizer and a record label.

The logo’s unusual rotation captures the essence of UN.USUAL’s unconventional approach and reflects theirparties’ funky and energetic rhythms. The typography is set in a reworked PP Neue Machina and combines boldness with approachability.





The visual identity relies heavily on colors that vary based on the specific sub-genre of the event or the backgrounds of the artists involved.


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